"Andrew Borowiec's photographs take stock of contemporary life in America's heartland and explore how the way people shape their surroundings expresses our prevailing social and environmental attitudes, perceptions, and values. The book is not simply a critique or an analysis of current American culture; the specificity of Borowiec's work reveals a sweet, simple, and irrefutable humanity that connects what we see with what we have experienced ourselves and insists that these pictures and the trends they describe belong, somehow, to all of us.
"The New Heartland recalls other landmark books in the history of photography. Robert Adams's The New West (1973) leaps to mind, because Borowiec's title echoes that of the earlier book and because both books wrestle with dichotomies: myth and reality, beauty and ugliness, gross social trends and real needs of ordinary people. Together, these two books demonstrate that the issues they address, however specific and local they may seem in the pictures, are as universal as they are persistent.
"The other books that seem to lurk in the background of The New Heartland are Walker Evans's great American Photographs (1938) and the four-volume The Work of Atget (1981–1985) by John Szarkowski and Maria Morris Hambourg. The strong affinity I see among Borowiec, Evans, and Atget has mostly to do with their faith that simple facts about how things look, stated clearly and economically in photographs, posses a unique poetic power. Borowiec contributes to this tradition of careful looking, with photographs of supreme intelligence and wit. The New Heartland gives us a fresh look at American culture that partakes in an important artistic tradition."
—Eric Paddock, Curator of Photography, Denver Art Museum, and author of Belonging to the West